Romina is a passionate commercial and music video director known for crafting creative concept commercials that not only grab attention but also tell compelling, emotionally resonant stories for brands. With a deep love for narrative-driven content, she thrives in producing music videos that are both visually innovative and perfectly aligned with the artist’s vision.
As a producer, Romina’s strength lies in her ability to seamlessly blend business strategy with creative execution. Her understanding of budgets, logistics, and team dynamics complements her artistic instincts, allowing her to shape projects from concept to completion with clarity and impact. She brings structure to vision and vision to structure — making her a natural fit in the producer-director role.
Romina’s work is characterized by a cinematic approach, blending sharp creative direction with practical leadership to create content that lingers long after the screen fades to black. Whether leading a shoot or managing the production from behind the scenes, she is committed to telling unforgettable stories that captivate, engage, and deliver results.
Romina is also the founder of Set Sh*t Co., an apparel brand made for film crew—built to be worn on and off set, with designs that speak the unspoken language of those who live behind the lens.